Questions On Organizational Culture And Change - 1420 Words

Table of contents: 1.1: Compare different management styles 1.2: Discuss leadership characteristics 1.3 Evaluate communication processes in selected business 1.4: Analyse organisational culture and change in selected business 2.1: Assess own management skills performance 2.2: Analyse personal strengths, weaknesses, opportunities and threats 2.3: Set and prioritise objectives and targets to develop own potential 4.1 Explain how own managerial and personal skills will support career development 4.2 Review career and personal development needs, current performance and future needs to produce development plan Introduction: According to the travel and tourism management, the developing manager is very Important. A particularly big or†¦show more content†¦1.2: Discuss leadership characteristics. Autocratic: In this method of management, the manager becomes the main decision maker. the director won t think about the subordinates and their involution in choice making. Accordingly, the choices reflect the identity, phrenic originations and presumptions of the administrator. The decision does not reflect the team s collective opinion. In some cases, this style of management can move a business towards its goals rapidly and can fight through a challenging state. If the manager has a great personality, experience and exposure, the decisions made by him or her could be more preponderant than collective decision making. On the other hand, subordinates may become dependent upon the manager s decisions and may require exhaustive supervision. There are two types of autocratic managers: Directive autocrat. This type of managers make their decisions alone and supervise the subordinates proximately. Permissive autocrat. This type of managers make their decisions alone, but sanctions subordinates to liberating execute the decisions. Democratic: In this method of management, the supervisor is interested in other businesses assessments and respects their commitment into the choice making

How does the author create suspense in chapter two of the novel, in which Carl Heine’s body is discovered Free Essays

In this essay I am going to explain how the author, David Guterson creates suspense in chapter two. The author helps create suspense by using the typical technical structure of story writing and emphasises their use. David Guterson throughout the whole of the book uses a lot of descriptive imagery, especially in this chapter, which makes a significant additive in the story line. We will write a custom essay sample on How does the author create suspense in chapter two of the novel, in which Carl Heine’s body is discovered? or any similar topic only for you Order Now The main protagonists in this chapter are Art Moran, the town’s sheriff and Abel Martinson a young officer. The beginning of chapter two starts without informing the reader about the death of Carl Heine, so the reader doesn’t know Carl is dead, this is not revealed until the end of the chapter. The setting and pace of this chapter I think are the two most important elements that help create the suspense. This is because they create the atmosphere. The setting of most of chapter two is set on Carl Heine’s deserted boat, deserted as in the middle of the harbour and lonely in the thick fog, ‘A fog as palpable as cotton’ Is the description used by the author to describe the weather. The suspense is built up thicker and leaves the reader wondering why the boat is alone and not moving. Just before Carl Heine’s body is recovered the weather starts to change slightly and the fog starts to become clearer, which is a hidden meaning that the truth is becoming clearer, they are getting closer to the truth. On the boat Abel and Art find a lot of unforeseen objects that makes them wonder what is going on and again with the reader. ‘Silent fish’ Is the word to describe the salmon that has been found and has obviously been there for a while. The word silent is the keyword as it represents the atmosphere and possibly Carls death. Then the coffee cup tipped on its side, which shows struggle. The most mysterious item found was the battery dead that I think is symbolic of Carl Heine being dead. The pace of this chapter starts off very, very slow which reflects Carl Heine’s death. David uses a lot of history when describing the different characters, not to mention the specific details he goes in to describe them. ‘The sheriff was a lean figure, unimposing, who habitually chewed a stick of juicy fruit gum’ Is just one example of the description used. Also the author uses very long sentences, which again slows down the pace of the chapter, this changes towards the end of the chapter. The pace increases in speed, which also increases the intensity and the fact that something is going to happen. This is similar to a movie when they use music to create the atmosphere, start it off slow and then increase the speed to let the audience know something is going to happen but music cant be used in a book so they use the sentences and words to create their atmosphere. When the author increases the pace he uses words like ‘Thrust’ This is onomatopoeia, which David adds to create sound to the chapter. The pace slows down once Carl Heine’s body is discovered which lets the reader come to reality that the body or what Abel and Art were looking for has finally been found. This creativity also comes into use with the language. The language often stays the same throughout the chapter, but in this sense it helps the reader create a vivid image or picture of the person in your head. The language is also very repetitive which builds up the atmosphere in a sense of panic. The author then leaves Carls face as the last thing the two see and the fact that they don’t want to see it and they will have to eventually, is this sense of realisation. Not just for Abel and Art but for the reader, as it is such an intimate chapter. So therefore as seen the author very cleverly creates suspense by using and changing the language, pace, setting and using the characters wisely which makes this chapter more effective as it leaves the reader asking questions like, Why is the boat there? where’s Carl Heine? And most importantly what’s going to happen next? All these answered are eventually found out in the end of chapter two. How to cite How does the author create suspense in chapter two of the novel, in which Carl Heine’s body is discovered?, Papers

Marketing and Communication Marketing Plan

Question: Describe about the Marketing and Communication for Marketing Plan? Answer: Introduction The country is facing a lot of troubles and theGovt.of all are accommodating and welcoming help, specifically from NGOs or also known as charitable institutions. However, there are varied points that must be noted in marketingor promoting different kinds ofNGOs. Oxfam is said to be one of the largest NGO in the world with over 19 organizations working together in 99 nations and works harder to find long-lasting solutions to prejudice, inequality and power. The firm works directly with communities to make sure that poor people can improve their lives and have equal rights to be part of the decision making process (OXFAM Team, 2016). Oxfam is assisting many countries and communities in terms of economic, social and financial phase. Situational Analysis Asituational analysisis a vital assessment of your existing business situation. It serves as a preliminary point for a marketing plan. A useful tool to analyze situation is 5 C which are explained as follows: Company Oxfam relies both on national and international donations and volunteers. Their main aim is to provide emotional and financial assistants to people who have suffered from any natural calamities, floods, poverty, health, injustice. Oxfam will use latest technology to reach its target customers via GPS, Internet facilities, communities and other time saving gadgets. Collaborators The Oxfam NGO will collaborate with different communities all over the world who are working for the same cause (Thinking Bookworm Team, 2012). This collaboration will help them to reach their target audience anytime in a short span of time. Presently, Oxfam has reached up to 99 nations. We have alliances with 14 other NGO who have the same mission and vision like ours. Customers Our target markets are people who need assistance from different parts of the world and they are primarily dependent on NGOs. Our target audience will be families in trouble, health concerns, poverty, education and people suffered from natural calamities (Chanimal Team, 2015). The demand of our organization is influenced by the economic and political condition of the world like terrorism, disease outbreak or any war. Climate Economic and Political conditions in a country will greatly influence our working. Any economic issue or political happening in a country will direct our way towards them. This situation could be financial recession or crisis in a country, communal wars, floods or natural calamities, terror attacks, spreading of an uncontrolled disease (Woods, 2016). Competition The company is into any competition and in fact, it collaborates with other NGOs to spread its operations, although there any other NGOs in UK who are working on similar grounds. STP Model Segmentation A segment is a cluster of people with same needs who are part of our entire market. Oxfam customers can be segmented into various sub heads: Geographical Oxfam operates in 99 nations through various communities and focuses on people who are dependent on NGOs Determinants Segmentation is done giving emphasis on family, health, poverty and education Demographics Oxfam focuses on all genders, ages who are from poor communities or suffering from any disease, injustice or terror attack. Nearly half of theworld's population that is more than 3 billionpeople lives on less than $2.50 a day. More than 1.3 billion live in extreme poverty less than $1.25 a day. 1 billion children worldwide are living in poverty (OCW MIT EDU, 2002). Target Oxfam stress on thetermsof assistance and help, its target market consists mainly those public suffering fromdiseaseor health concerns and poor communities of the globe will be influenced by varied familiar faces as well as statistics in the organization. The idea of the Oxfam is to facilitate persons of all ages, culture as well as background to enjoy their lives and improve the quality of their livelihood with the help of international NGOs or charitable such as Oxfam. Positioning Communication process and approach will help to focus on the entire relationship part of Oxfam towards their target group. This can be done by varied communication structure that will chiefly focus on communicating and linking with the communities, government educational sector. It will be conducted by sequence of diverse communication method such as press, advertisement, and website or online, seminars and other events that are important for the same (Cihangir, 2008). The advertisement will be done with videos and varied charitable organizations and institutions will be visited, and it will be possible through direct relationship. At one side seminars will be important in different schools, universities and establishments that are directly and indirectly significant to the communities, local government educational sector. Apart from this, the Internet will be the best means of communicating or linking with the target markets. Strategy Apart from charity and volunteers, the NGO needs much more, that is why a lot of focus is given for educational and knowledge (Dawson, 2005). Therefore, for Oxfam more emphasis is paid for having knowledge of the activities at the global level. The strategy is to have oversees partnerships with partners who would want to get involved in helping the society. The values will focus on teamwork, excellence, truthfulness, sincerity, knowledge, sympathy, security and passion. The NGO would focus on incorporating advertising, promotion, corporate partner involvement and increasing the general of Oxfam The charity and donations are mostly from inside the NGO. The international partnership also plays a big role in the marketing plan. The varied economic and political aspects internationally play a big role as threats and the success of the marketing plan (Oxfam International, 2016). First and foremost, advantage of the financial assistance related to economic and political determinants is considered. These factors have an impact on various non-government organizations (NGOs) and other organizations in various parts of the world. Furthermore, importance is also stressed on the varied factors that are pertinent to the present monetary crisis around the world its impact can be on the non-government organizations (NGOs) industry. Because Oxfam is associated with the Confederation of further 14 organizations, it is by now having a reflection, which is very important for an organization. Thus, it is important to have varied links with different eminent as well as worldwide recognized persons that have already dedicated to the campaign (Firetail Team, 2013). Also the understanding of the NGOs or charitable organization will also be undertaken religiously, because it is already well-known with the various drifts and alteration in the various aspects of the industry that will influence the behavior of the environment. Objective for the Future The vision of Oxfam is to make the globe a place where men and women are treated at par. The goals are to become the voice of the society and the underprivileged. Goal: 1. Market Penetration The target of Oxfam is to focus on other sectors that will boost the overseas charity. For the goal is to initiate first with a varied group of people. Financial Objectives It is targeted that in the very first year of the fresh plan, there will be about $6 million in the wholesales of the tickets and returns of the business. Furthermore, the goal is to also influence the general connection and reputation of the NGOs or charitable institutions in varied target markets. In the initial months of the execution, the target is to have a good increase in the sales of cameras, hardwares and books because people would be inquisitive about the new service and attraction of the organization (UKEssays Team, 2015). Other Goals To ensure that women and the underprivileged work out their rights. To considerably lower down the incidents of violence against women To provide basic amenities at the time of natural disasters and save lives of the people who die because of deprivation. To protect food globally so that people are never deprived of food. The poor people will be provided the food security by protecting the food supply globally. To provide improvement in basic services like health and education. Empowering more women and young people to get involved in economic, social and democratic life This plan is a determined plan to realize a fair world devoid of poverty with the support of all around. Control Control is an essential step for the complete execution of the marketing plan. For the plan, status reporting will be important in order to ascertain that all the activities are completed within a stipulated time period and funds. Weekly status update and continuous examination will be done to ensure that all the features of the plan are moving competently. Besides weekly status updates there will be monthly meetings with the management or the decision makers in order to ascertain that the performance of the people is adhering to the set standards and ethics or not. Marketing Mix Marketing mix is putting right product with right place and time. It consists of 4 Ps which are as follows: Product A product is an article that is made or shaped to satisfy the requirements of a certain group of people. The product can be intangible or tangible as it can be in the form of services or goods. Oxfam provides various products like clothing, cameras, books, fashion, games, toys, music, and games. Finances from these goods are utilized to help people in need in the form of money or emotional support to people who are suffering from disease, poverty, floods, crisis or any disaster (MaRS DISCOVERY DISTRICT. , 2014). We make sure that our products (helping aids) satisfy the needs of our target group. Price The price of the product is essentially the amount that a customer pays for to enjoy it. Price is a very important component of themarketing mix. As Oxfam is a globally charitable institute it provides services or aid to its client at negligible cost. Its pricing is covered by the donors who provide them finances for these services rendered to sufferer. Donors are institutes, establishments or general public. Anyone who wants to donate can shop online through their websites. Profits from these sales are utilized towards their target group. Place Placement or distribution is a very significant part of the marketing mix. You have to place and allocate the product in a place that is available to potential clients. Understanding our target group is very important as it helps us to distribute our product efficiently. Oxfam reaches globally to 99 nations through various tie ups with communities, NGOs and donors (Teneric Limited, 2016). We work on various critical projects in nations and focus on our target markets who are suffering from these crises with the help of communities and NGOs Promotion Promotion is a very important component of marketing as it can increase brand acknowledgment and sales. Oxfam communicates and promote its product in the following ways: Communication is done with communities, local governments and education sectors to maintain relationship and enhance communication Communication will be done via press conference, advertisement, online chats and other events Promotion and advertisement will be done with the help of videos, website updates, seminars at various institutes, schools and colleges Internet will be the best source of communication and relationship building tools People The companys employees are vital in marketing as they are the ones who provide the services to its clients. It is important to recruit and train the right people to deliver quality service to the clients. Oxfams hires best employees and bring satisfaction among them by giving them a competitive salary, all vital benefits like pension, sick leaves, maternity benefits, special discounts. They also provide them with services of childcare vouchers, nursery, employee assistant support and transportation services. Process The systems and processes of the organization affect the implementation of the service. Oxfam aims to follow structured processes with the help of communities, local government to provide quality and timely services to its clients in needs. Follow ups are being kept through emails, seminars and regular internal process followed by back office staff. Physical Evidence In a charitable institute it is important to keep a physical evidence of the service. It has become an important part of marketing mix now. As an Oxfam team, we will make a system to keep physical evidence in the form of contract, email, or any other written document when we are providing any assistance to the client via local government, community or any establishment. PART II As an Oxfam employee, I will promote my company and raise additional funds with the help of following promotional aids: The best way to promote my companys name is through online media. I will post latest pictures and stories of our current events on Facebook and twitter. I will make sure the pictures are touching and digitized, which are catchy for our page visitors. Our email id and contact details will be mentioned in order to attract donations. In additional to this, we will also publicize our product range for sale and mention that all profits from the same will be utilized in social cause. Brochures and Pamphlets will be distributed in schools, colleges, Companies to invite more sale and donation from youngsters who wish to see change in the world. Focus on increasing sales of games, vacation tickets, music, videos, clothes increase donation amount Motivate to donate as minimum as 2 to cultivate a habit of donating Update our website regularly with latest projects, including information and pictures. Build personal relations with communities, local government by regularly visiting them and holding seminars and other meetings. Start a personal chat or email contact system with the client to solve their queries. The whole marketing and promotion mix helped me to understand the concepts thoroughly (Oxfam , 2016). As per promotion mix of Marketing, Public Relations, Advertising, Sales Promotions and Personal Selling all are important pillars of promotion. As a marketing team, we can reach our goals only when all these pillars are covered. So, while making above strategies all these things were kept in mind. The Promotion mix cycle has been explained in the appendices. Sample of Brochure is attached in the Appendices. Conclusion Oxfam is said to be one of the largest NGO in the world with over 19 organizations working together in 99 nations and works harder to find long-lasting solutions to prejudice, inequality and power. Oxfam relies both on national and international donations and volunteers. Their main aim is to provide emotional and financial assistants to people who have suffered from any natural calamities, floods, poverty, health, injustice. As per the situation analysis all 5 Cs have been elaborated and it justifies that how company, customers, collaborators, climate and competition are important to understand for making a complete marketing plan. Segmentation, targeting and positioning has been done, which explains that how the target group of Oxfam does it segmentation and a proper positioning strategy is made. As per new marketing plan, strategies were made regarding increase in donation amount and upgrade our promotion strategies. The new marketing plan will boost our revenues, which will in ret urn help us to provide more assistance to our target. Bibliography Chanimal Team, 2015. Marketing Plan (Situational Analysis). [Online] Available at: https://www.chanimal.com/resources/marketing-plans-strategy/situational-analysis/ Cihangir, M., 2008. Segmentation, Targeting, and Positioning. Segmentation, Targeting, and Positioning, 18 November. Dawson, E., 2005. Strategic Gender Mainstreaming in Oxfam GB. s.l.:Taylor Francis, Ltd. . Firetail Team, 2013. OXFAMS STRATEGIC PLAN. [Online] Available at: https://www.firetail.co.uk/strategy/oxfams-strategic-plan/ MaRS DISCOVERY DISTRICT. , 2014. The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix in marketing strateg, 05 April. OCW MIT EDU, 2002. Segmentation, Targeting, Positioning , s.l.: s.n. Oxfam , 2016. Pay, benefits and conditions. [Online] Available at: https://www.oxfam.org.uk/what-we-do/about-us/working-at-oxfam/what-oxfam-offers Oxfam International, 2016. Oxfam Strategic Plan, 2013-2019 : The Power of People Against Poverty. [Online] Available at: https://www.oxfam.org/en/countries/oxfam-strategic-plan-2013-2019-power-people-against-poverty OXFAM Team, 2016. WEWON'TLIVE WITH POVERTY. [Online] Available at: https://www.oxfam.org.uk/ Teneric Limited, 2016. Explaining the Marketing Mix. [Online] Available at: https://www.teneric.co.uk/businessinfo/marketing-mix.html Thinking Bookworm Team, 2012. The Marketing Planning Of Oxfam. The Marketing Planning Of Oxfam, May. UKEssays Team, 2015. Marketing Management Of A Charitable Organisation Oxfam Commerce Essay. [Online] Available at: https://www.ukessays.com/essays/commerce/marketing-management-of-a-charitable-organisation-oxfam-commerce-essay.php Woods, C., 2016. Situational Analysis in Marketing: Examples, Definition Format. [Online] Available at: https://study.com/academy/lesson/situational-analysis-in-marketing-examples-definition-format.html